<aside> ⚠️ First step: Duplicate this Notion page to your Notion account using the “Duplicate” button in the top right corner of this page

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Discover your brand advantage. This guide will help you clarify your audience, tone and strategy.

Intro | How to Use

The 3 Pillars

Your Brand Guide

Meet Emerald

<aside> 🥾 Who should be involved in this process?

We recommend involving a small group, ideally no more than 3 individuals (just 1 person is also a-ok!).

When deciding who should be involved, answer these questions:

• Who will have the final say on brand-related decisions?
• Who knows your ideal audience best? </aside>

<aside> 📋 How to complete and use this guide

Go through each landmark below by clicking in and answering our guiding questions. If you fill this out all in one go, we recommend coming back and reviewing your answers. You might be surprised at the edits you make!

Once you’ve made it through all 3 sections, you will have a complete Brand Guide at the bottom of this page to reference when making big brand decisions.

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Brand Landmarks

🗺️ Your Brand Guide

Reference this document when making big brand decisions. Are you staying aligned?

🔔 Answers from the above fill in the final field guide down below automatically. Don’t edit this!